THE CHALLENGE: FIS is the backbone of Fintech. If FIS shut down, the world economy would, too. But this powerhouse felt challenged by startups that promised cheap and quick-to-market technology solutions. So, how could we show the benefits of decades of Fintech and security combined with some impressive innovation chops?

THE IDEA: Brag like a finance bro, but back it up. We created a headline-based campaign that took startup language and swagger and twisted it to work for an institution.

The campaign appeared on social media, OOH, and in airport takeovers for fintech conventions like Money 20/20.